Event
ME (DRS) Seminar Series: Jeremy Michalek, "Design for Market Systems"
Wednesday, January 14, 2009
11:00 a.m.
1146 A.V. Williams Building
Dr. Jeffrey W. Herrmann
301 405 5433
jhw2@umd.edu
The Design and Reliability of Systems (DRS) Division within the Department of Mechanical Engineering is pleased to host
Dr. Jeremy J. Michalek, Assistant Professor
Mechanical Engineering & Engineering and Public Policy Carnegie Mellon University
Title: Design for Market Systems - Integrating Social, Economic and Physical Sciences to Engineer Product Success
Abstract: Design for Market Systems means 1) understanding the role that market forces, competitive behavior and public policies play in engineering design and 2) accounting for downstream market consequences of design choices during the design process. Professor Michalek will present several studies that build mathematical models to estimate consumer choice and competitive firm behavior to support strategic optimization of engineered products for profit maximization. The seminar will address the questions: "How important is it to anticipate competitor reactions when making design choices," and "What roles do consumer preference heterogeneity and the structure of retail distribution channels play in determining which designs are most profitable?" Dr. Michalek will also examine the role of public policy in determining which designs are profitable at market equilibrium. Focusing on the automotive industry, the seminar will address the question: "What impact do the Corporate Average Fuel Economy (CAFE) standards have on vehicle design outcomes in a competitive market?"
Biography: Dr. Jeremy J. Michalek is an Assistant Professor of Mechanical Engineering & Engineering and Public Policy at Carnegie Mellon University. He is the Director of the Design Decisions Laboratory and a member of the Green Design Institute and the Center for Product Strategy and Innovation. His current research focuses on systems optimization, design for market systems, green design and environmental policy. Dr. Michalek earned his B.S. from Carnegie Mellon (1999) and his M.S. (2001) and Ph.D. (2005) from the University of Michigan in Mechanical Engineering. In 2005 he worked as a postdoctoral research fellow at the University of Michigan before beginning his current faculty position at Carnegie Mellon.
Dr. Michalek teaches courses in design, product development, and optimization. He has earned awards including the ASME Design Automation Committee's Best Paper Award, the George Tallman Ladd Research Award for outstanding research and professional accomplishments, and the National Science Foundation CAREER Award. Dr. Michalek is a member of ASME and INFORMS.
