The University of Maryland's brand guidelines are managed by the Office of Marketing and Communications.
This brand toolkit contains guidelines and resources to support Clark School communicators in promoting the school’s diverse research, entrepreneurial activities and faculty and student achievements and ensuring that we are promoting effective and cohesive communications for the school.
Clark School Primary Logo
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| For Print - Primary logo (EPS) | For Web, PowerPoint, Word - Primary logo (PNG) |
Clark School Primary Logo for dark backgrounds
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| For Print - Primary logo (EPS) | For Web, PowerPoint, Word - Primary logo (PNG) |
Clark School Secondary Logo
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| For Print - Primary logo (EPS) | For Web, PowerPoint, Word - Primary logo (PNG) |
Clark School Secondary Logo for dark backgrounds
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| For Print - Primary logo (EPS) | For Web, PowerPoint, Word - Primary logo (PNG) |
Colors
Our brand utilizes the official institutional colors of the University of Maryland along with two additional grays. Please ensure you are using the correct brand palette for all executions.
| Sample | Name | Hexadecimal | RGB | CMYK | PMS |
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Maryland Red | #e21833 | 227/25/51 | 0/100/84/4 | 186 |
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Maryland Gold | #ffd520 | 255/213/32 | 0/15/94/0 | 116 |
| White | #ffffff | 255/255/255 | 0/0/0/0 | n/a | |
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Black | #000000 | 0/0/0 | 0/0/0/100 | Black 6 |
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Clark Dark Gray | #141c21 | 20/28/33 | 79/56/52/62 | 433 |
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Maryland Dark Gray | #454545 | 69/69/69 | 0/0/0/75 | Cool Gray 11 |
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Maryland Medium Gray | #7f7f7f | 128/128/128 | 0/0/0/50 | Cool Gray 8 |
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Maryland Light Gray | #e6e6e6 | 230/230/230 | 0/0/0/10 | Cool Gray 1 |
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Clark Light Gray | #efefef | 230/230/230 | 0/0/0/10 | Cool Gray 1 |
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Bronze Testudo | #ad7231 | 179/114/49 | 0/34/72/30 | 4645 |
The Clark School follows University of Maryland and Associated Press style standards.
- University of Maryland Editorial Style Guide
- Associated Press Stylebook
- Associated Press Style at the Purdue Online Writing Lab
In addition to the editorial guidelines above, the following guides have been assembled to help communicators create and edit digital content:
Maryland Engineering Brand Assets
The Clark School's Senior Graphic Designer maintains a Google Drive of templates including ads, email graphics, flyers, presentations, and stationery. Please email Matt Laumann to request access to this drive.
Video Conferencing Backgrounds
Boilerplate
The Clark School's boilerplate should be used for press releases and publications requiring a brief overview description of the college.
ABOUT THE A. JAMES CLARK SCHOOL of ENGINEERING
The University of Maryland’s A. James Clark School of Engineering (“Maryland Engineering”) is a premier program, ranked among the top 20 in the world. Located just a few miles from Washington, D.C., Maryland Engineering is at the center of a constellation of high-tech companies and federal laboratories, offering students and faculty access to unique professional opportunities.
Our broad spectrum of academic programs, including the world’s only accredited undergraduate fire protection engineering program, is complemented by a vibrant entrepreneurial ecosystem, early hands-on educational experiences, and participation in national and international competitions.
Maryland Engineering is leading research advancements in aerospace, bioengineering, robotics, nanotechnology, disaster resilience, energy and sustainability, and cybersecurity. From the Universal Product Code to satellite radio, SMS text messaging to the implantable insulin pump, our students, faculty, and alumni are engineering life-changing innovations for millions.
Photography
- Cumulus (image database)
- Image consent & release form
- Clark School Flickr
- Brandportal.umd.edu (login required) offers a library of campus images. It is refreshed regularly with new images captured by the Office of Marketing and Communications (OMC) photo team. To request a licensed seat to log in, please email photo@umd.edu.
- Iconic campus images are available to download without a login.
Video
The Clark School's Multimedia Producer maintains a Google Drive of b-roll from various engineering events. Please email Lee Gillenwater to request access to this footage.
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