This brand toolkit contains guidelines and resources to support Clark School communicators in promoting the school’s diverse research, entrepreneurial activities and faculty and student achievements and ensuring that we are promoting effective and cohesive communications for the school.

Clark School Primary Logo

web logo
For Print - Primary logo (EPS) For Web, PowerPoint, Word - Primary logo (PNG)

Clark School Primary Logo for dark backgrounds

UMD logo PNG
For Print - Primary logo (EPS) For Web, PowerPoint, Word - Primary logo (PNG)

Clark School Secondary Logo

Clark Secondary logo
For Print - Primary logo (EPS) For Web, PowerPoint, Word - Primary logo (PNG)

Clark School Secondary Logo for dark backgrounds

Clark Secondary logo on dark background
For Print - Primary logo (EPS) For Web, PowerPoint, Word - Primary logo (PNG)

Colors

Our brand utilizes the official institutional colors of the University of Maryland along with two additional grays. Please ensure you are using the correct brand palette for all executions.

Sample Name Hexadecimal RGB CMYK PMS
 
Maryland Red #e21833 227/25/51 0/100/84/4 186
 
Maryland Gold #ffd520 255/213/32 0/15/94/0 116
  White #ffffff 255/255/255 0/0/0/0 n/a
 
Black #000000 0/0/0 0/0/0/100 Black 6
 
Clark Dark Gray #141c21 20/28/33 79/56/52/62 433
 
Maryland Dark Gray #454545 69/69/69 0/0/0/75 Cool Gray 11
 
Maryland Medium Gray #7f7f7f 128/128/128 0/0/0/50 Cool Gray 8
 
Maryland Light Gray #e6e6e6 230/230/230 0/0/0/10 Cool Gray 1
 
Clark Light Gray #efefef 230/230/230 0/0/0/10 Cool Gray 1
 
Bronze Testudo #ad7231 179/114/49 0/34/72/30 4645

Maryland Engineering Brand Assets

The Clark School's Senior Graphic Designer maintains a Google Drive of templates including ads, email graphics, flyers, presentations, and stationery. Please email Matt Laumann to request access to this drive.

Video Conferencing Backgrounds

Boilerplate

The Clark School's boilerplate should be used for press releases and publications requiring a brief overview description of the college.

ABOUT THE A. JAMES CLARK SCHOOL of ENGINEERING

The University of Maryland’s A. James Clark School of Engineering (“Maryland Engineering”) is a premier program, ranked among the top 20 in the world. Located just a few miles from Washington, D.C., Maryland Engineering is at the center of a constellation of high-tech companies and federal laboratories, offering students and faculty access to unique professional opportunities.

Our broad spectrum of academic programs, including the world’s only accredited undergraduate fire protection engineering program, is complemented by a vibrant entrepreneurial ecosystem, early hands-on educational experiences, and participation in national and international competitions.

Maryland Engineering is leading research advancements in aerospace, bioengineering, robotics, nanotechnology, disaster resilience, energy and sustainability, and cybersecurity. From the Universal Product Code to satellite radio, SMS text messaging to the implantable insulin pump, our students, faculty, and alumni are engineering life-changing innovations for millions.

Photography

Video 

The Clark School's Multimedia Producer maintains a Google Drive of b-roll from various engineering events. Please email Lee Gillenwater to request access to this footage.


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