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*MEDIA ADVISORY*
December 6, 2005
CONTACT: Missy Corley
(301) 405-6501

mcorley@umd.edu

WHAT: Ethernet and Entrepreneurship — "Ethernet was invented and named in a memo I wrote at the Xerox Palo Alto Research Center on May 22, 1973. In 2005, 32 years later, over 200 million new Ethernet switch ports will be shipped worldwide. Come hear some of my stories about how Ethernet came to be the plumbing beneath the Internet, which is the plumbing beneath the World Wide Web, which is the plumbing beneath Google. There was some luck involved, of course, but also some entrepreneurship, some business model innovation, and a lot of selling — nothing happens until something gets sold. Amazingly, Ethernet is still proliferating and evolving. Picky purists would say that today's Ethernet is nothing like the local-area network that Dave Boggs and I built in 1973, and while it doesn't matter much, they are right. "Ethernet" is headed up, over, across, and down. Just think, there are more than eight billion computers shipped every year and fewer than 2 percent are networked."

— Bob Metcalfe

WHO: Venture capitalist, 3Com Founder and Ethernet inventor Robert M. Metcalfe

WHEN: Thursday, December 8, 2005
5:00 p.m. – 6:00 p.m. – lecture, preceded by reception at 4:30 p.m.

WHERE: 1110 Kim Engineering Building, University of Maryland, College Park, Md.

The Whiting-Turner Business and Entrepreneurial Lecture Series at the A. James Clark School of Engineering brings leading technology enterprise thinkers to campus—men and women from large, established companies or small and promising start-ups, who deal with the real-world challenges of a fast-paced, global economy. In their lectures and question-and-answer sessions, they share their insights and experiences, their "war stories" and predictions, inspiring audience members to apply new ideas and approaches in their current or future careers.

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