 |
"Lean Dynamics" Expert, Author to Speak at Clark School |
|
*MEDIA ADVISORY* CONTACT: WHAT: "Thriving in Uncertainty: How Leading Corporations Apply 'Lean Dynamics' to Drive New Innovation and Value"—What happens to most companies when the economy dives, fuel prices spike, or crisis strikes? Manufacturers, retailers, airlines and others face a downward cycle of loss, sending turmoil across their corporations, suppliers, and ultimately to their customers—compromising their ability to hold down costs and turn out the quality and innovation so essential to profitability and growth. But this need not be the result. Drawing on his unique study of aerospace manufacturing, his demonstration projects, and research on today’s leaders across manufacturing and service industries, author Stephen Ruffa describes how some companies have managed to defy conventional wisdom. By applying “lean dynamics” principles, these firms consistently thrive in today’s challenging business environment, sustaining profitability, growth, and innovation. WHO: Stephen Ruffa '82, president of Lean Dynamics Research and author of Going Lean: How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits WHEN: Thursday, November 6, 2008 The Whiting-Turner Business and Entrepreneurial Lecture at the A. James Clark School of Engineering brings leading technology enterprise thinkers to campus—men and women from large, established companies or small and promising start-ups, who deal with the real-world challenges of a fast-paced, global economy. In their lectures and question-and-answer sessions, they share their insights and experiences, their “war stories” and predictions, inspiring audience members to apply new ideas and approaches in their current or future careers. ###
|
|
|
||||||
 |
|||||||||